Thursday, February 3, 2011
Where have all the music pirates gone? Gone to apps, everyone.
Remember the LA riots of 1995? The VCR was big then. Close-circuit cameras showed looters breaking into electronics stores and taking VCRs out, one under each arm. Once everyone had a VCR for every room in the house, the looting of VCRs stopped. And after the busted windows were repaired, the demand for VCRs, legally or illegally gained, went way down because everybody in that immediate area already had two or three in their house. What is the only thing that could've sparked new VCR sales in that area immediately? It would have been if somehow all the VCRs that were stolen could not play.
The DCE is a method for making sure that the illegally gotten gains of music (and movie- and book-) “file-sharing” do not play. Instead of being used on every nifty player or app that a developer can dream up.
Music consumers may be getting filled up on music, legal or illegal, for a while. The music industry cannot do anything about that ... except begin implementing a voluntary registry system for music ownership. This will control the billions of illegal downloads since the dawn of the internet, which continue to be enjoyed, dimming the demand for everything from used record stores to the iTunes store to subscription services like Spotify.
The plum for users? Digital access to your music anywhere in the world and the ability to trade, sell and lend your music for fun or profit (to name just two plums).